We're thrilled to announce our recent accomplishment at the ICSC Maxi Awards 2024 — Baker X at Orchard Central won Silver in the Community category.
 
This awards affirm our dedication and commitment to making a positive impact and delivering a great retail experience. Thank you for your continuous support!

About Baker X @ Orchard Central

To help home bakers gain brick-and-mortar presence, Far East Organization reevaluated the function of retail locations and created Baker X, driven by the conviction that it can inspire better lives. Baker X is launched with the intention of assisting home-based bakers test their operations in a retail environment first before expandng into full-fledged establishments. 

Home-based bakers can apply for a two- to six-week residency at Baker X. The only expenses for bakers are the cost of their own ingredients and packaging and they will also keep all sales revenue. 

Far East Organization also handled media and PR in order to promote each home baker through bakeries at the mall and online via social media platforms by hosting media tasting sessions, media drops and influencers. The media’s and influencers’ reactions have been proven constructive and favorable, with Baker X amassing up to $4 million in PR value within its first seven months of existence through print news articles, radio interviews, internet news sites, and influencers.

 

We hope to continue to give budding home-baking entrepreneurs the opportunity to trial with a physical outlet and scale their business!

 

   
Find out more about the Baker X @ Orchard Central project here.