SIMPLYBAKEZ

Simplybakez by Zee at Baker X @ Orchard Central

 

Our sixth baker at Baker X @ Orchard Central is Simplybakez, operating from 5 to 24 April 2022. We spoke to the founder, Zee, to find out more about her baking journey.

Zee knew at a young age that she wanted to start a business of her own in the F&B industry. However, after graduating from polytechnic, she took the safer route and got a full-time job in events management until early 2020 when she started Simplybakez, fulfilling her dream.

What insipired Zee was Korean minimalist cake designs she chanced upon on Instagram. At that point in time, such aesthetic customised cakes were not commonplace in Singapore as customised cakes were usually made of buttercream and fondant – something she personally did not enjoy. So, she switched it up to using whipped cream which gave a butter smooth texture that’s light to the palate. Getting the right recipe was not a walk in the park for Zee as she experimented for a long time in getting a smooth frosting and right density of her sponge cake before arriving at her creation today.

Being a part of Baker X @ Orchard Central

 

When Zee started Simplybakez, her dream and goal for the business was to set up a physical store to be able to interact with customers and be a part of celebrating their special occasions. Through Baker X, she hopes to be able to garner more awareness for Simplybakez and try a hand at managing a physical store.

Specially curated for Baker X @ Orchard Central

 

Simplybakez will be offering their bestseller Biscoff and strawberry shortcakes. Look forward to Baker X exclusive of sliced cakes with flavours ranging from Coffee, Classic Chocolate, Speculoos Cookie, Cookies & Cream to Matcha. A must try are their bento cakes that’s suitable for any celebration – oh so lovely! 

 

About Baker X @ Orchard Central

 

Baker X @ Orchard Central is a project to give budding home-baking entrepreneurs the opportunity to trial with a physical outlet and scale their business.

 

Through this initiative, Far East Organization aims to encourage the entry of new brands and enhance the business ecosystem in Singapore by providing customers with more choices and encouraging greater diversity.

 

Bakers work in a fully equipped baking studio and café, a physical space provided to them at no cost, over a period of 2 to 6 weeks to bake and sell. 

 

Don’t miss out on these delectable bakes, head down to Baker X @ Orchard Central #04-29 today! Spend min. $30 to qualify for 2x SFE$*. Limited quantity daily. While stocks last. Download the shopFarEast app from Apple App Store or Google Play Store.

 

*Terms & conditions apply. For more information, click here.